Eaton Jobs

UK&I Field Product Marketing Manager (Hybrid working, company car or allowance included)

As a Field Product Marketing Manager, you are responsible for the business management of one of Eaton's product offering at the sales zone/country level and for its commercial success. This includes product offering´s sales strategy, products´ life cycle management and proper promotion. The Field Product Marketing Manager is a part of the UK&I field marketing organization, and is to collaborate closely with other marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business and go-to-market strategies for the chosen target markets, as well as creation of respective marketing strategies and execution of respective marketing plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.

Field Product Marketing Manager/Specialist is a go-to person and the expert in their respective products in the supported local sales organization(s) and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is also a part of a wider Product Marketing community of Eaton Electrical EMEA.

Job Responsibilities

You will manage the supported product portfolio through the entire product life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries:

• Selection of products fitting the need of the defined target markets

• Market gap & product fit analysis

• Competitive analysis of supported product ranges

• Price positioning versus competitors on the local market

• Ensure product margins and profitability, support with specific price requirements.

• Manage products through the entire life cycle starting form a product introduction to the phase-out of the products and replacement with the new products.

• Use intimate understanding of customers, their markets, buying habits and pain points to help shape Eaton’s business strategy, as well as customer & project targeting.

• High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence, EMEA pricing and relevant BU teams

• Define service offer for the supported products together with service team.

• Define a product support process in the countries and if needed, different levels of product support.

• Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)

• Provide intimate VoC and regulatory insight to Business Units to support new product development.

• Participation in local standard groups/associations

• Content validation and creation in cooperation with marcom (web content including SEO, marketing collaterals, videos, web content, emails, social media etc)

• Develop and support execution of product promotions and incentives.

• Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)

• Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers, availability of sales enablement content in SalesHub

• Support specific projects or negotiations together with sales team (to improve win-rate etc)

• Technical expertise in supported products

• Regular internal communication on the supported products

Qualifications:

• Bachelor´s degree in technical studies or/and marketing

• 2-3 year’s experience.

• Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing

• Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc

• Experience in working with cross functional teams in a dynamic environment.

• Experience of working within a matrix organization

• Translation of technical features into commercial messaging

• Experience in working in a comparable marketing / product management role.

• Relevant industry/sector experience.

What we offer you:

• Competitive compensation and benefits package

• Contract in fast growing global company

• Challenging projects in dynamic collaborative team

• Great promotional opportunities – We encourage internal promotion, whenever possible

• Excellent working environment – safety and ethic are important for us

Candidates must be eligible to work in the UK and applying to the vacancy will be subject of the background screening

#LI-JG1