Job Information
Eaton Corporation Product Marketing Senior Analyst (m/f/d) in Le Lieu, Switzerland
Life in Le Lieu - A cutting-edge facility vital to Eaton’s R&D
In 2014, Eaton transformed Le Lieu into a leading R&D center, focused on data center infrastructure automation and energy efficiency. Le Lieu now plays a vital role in Eaton’s global innovation efforts, pioneering exciting projects that accelerate energy transformation.
For our team in Le Lieu, we are seeking a Senior Product Marketing Analyst (m/f/d) with the following primary functions:
The primary function of the Marketing Specialist is to grow the Heinemann business by supporting promotion of products and solutions by developing a comprehensive set of sales enablement tools (including promotion in social medias) to support and grow revenues generated through Country Sales Organizationand Eaton’s authorized channel partners.
The candidate will work alongside field sales, engineering and product management to understand requirements in order to create, support, and implement the value propositions to generate demand for Heinemann business.
This individual will identify and disseminate best practices, develop and administer products promotions, and lead problem resolution efforts that balance customer needs with Marcom’s expectations.
This position will require coordination and follow-up with design teams located remotely.
What you’ll do:
Develop comprehensive marketing communication concepts, tactics, campaigns, and tools to support the company's short- and long-term growth objectives, ensuring a strong return on investment through measurement and closed-loop execution.
Development and execution of various tactics and tools for reaching the target market, including collaterals, presentations, trade shows, seminars, newsletters, and digital tools.
Drive the development and utilization of digital marketing tools and social media channels, leveraging digital analytics to drive strategic decisions and optimize performance.
Oversee vendor relationships and ensure proper activation of marketing initiatives.
Ensure that all country sales channels and authorized channel partners have the necessary tools, content, and customer insights to effectively present and sell our products and solutions, with a focus on driving business impact and delivering customer value.
Manage marketing communication assets, ensuring that up-to-date products and marketing information is disseminated to relevant business units and partners to maximize sales.
Establish, manage, and analyze program metrics and budgets across all marketing tactics and vendors, measuring and analyzing results in alignment with key performance indicators agreed upon with the sales teams.
This role requires a dynamic professional with hands-on operational expertise, combining strategic thinking with effective execution to drive our organizational success.
Collect, analyze, leverage and share market intelligence information for global Heinemann business (Hydraulic-Magnetic circuit breakers and solutions).
Qualifications:
At least 3 to 5 years of professional experience as a product marketing analyst
Experience relevant to digital and analytical marketing
Skills:
Proficiency with MS Office, Adobe Creative tools, web content management, PowerPoint. Solid digital background and a proven track record of achievements, demonstrating a strong understanding of digital key performance indicators (KPIs) and metrics.
Good understanding and use of digital promotion channels (LinkedIn, X, Facebook, Youtube).
Good communication and interpersonal skills.
Proven track record in Marketing Communications excellence.
Demonstrated history of effectively managing operational tasks from initiation to completion.
Ability to balance multiple tasks and competently manage conflicting priorities and projects with minimal supervision, even in situations with limited clarity.
Results driven person with strong project management skills - planning, coordinating, and executing tasks with meticulous attention to detail within a globally dispersed, multi-functional team.
Ability to work independently and as part of a team.
Strategic thinking and problem-solving abilities.
Minimum capability to understand technical products and applications.
Fluent in English, with strong written and spoken language skills (fluency in multiple languages is a plus, but not a requirement).
What we offer
Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry.
Work in a company with commitment to Inclusion & Diversity and Sustainability (Foster an inclusive culture with a strategic goal to increase a female representation including in Leadership)
Annual mentoring program, Eaton University, a reward, and recognition system
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide.
Strong, agile, and diverse team locally and globally
Strong processes and state-of-the-art systems and tools
Structured employee development processes, open feedback culture with development plans
Detailed induction support and well-structured onboarding
Balance your work and life with a hybrid worktime model
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We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.